Since the very first online banner ad, published in 1994, digital or online advertising has become something of a behemoth. Digital Marketing Term Glossary. Now you’re all caught up on the top need-to-know digital marketing terms. Connect to major marketing platforms, create compelling experiences and measure the success of those experiences in Sitefinity Insight. Rather, it aims to convert readers softly by engaging them with relevant, useful or entertaining content that relates tangentially to the advertiser’s product or service. Let our experts teach you how to use Sitefinity's best-in-class features to deliver compelling digital experiences. How it works in Sitefinity: Implement multichannel marketing easily, without reliance on IT with Sitefinity. Paid ads, on the other hand, are ads that the advertiser has paid for in order that they be distributed on the ad network of the social media platform. Track how well those programs are generating leads in Sitefinity Insight. Tom Werner/Getty Images. How it works in Sitefinity: Track conversion rates in Sitefinity Insight to identify what pages are performing well and what pages need improvement. The SSP selects the most suitable bid, based on available inventory of ad space that is submitted by publishers. How it works in Sitefinity: Nurture leads with Sitefinity by sending them personalized content across every channel in which they interact with—from web, to email, to social media. There are a few types of Pay Per Click ads. The ad is ‘native’ to the web page – in design and function, it seems just like the other content on the page. Sign up for the full series to get a closer look at these important topics in digital marketing.. 1. Algorithm: In digital marketing, this is a complex set of rules search engines and advertising platforms use to choose which ads a user sees … Due to the smaller screen sizes of mobile devices, mobile ads are optimized for small formats, and come in a range of sizes. The goal is to create an experience that will convert more visitors into buyers. How it works in Sitefinity: Gather data across multiple platforms and manage it centrally in Sitefinity Insight. The choice of program or platform will depend on the type of product or service being advertised, the style of the publisher’s website, the niche target audience, payment terms, and other factors. Key performance indicators are the marketing metrics that an organization chooses to most closely measure to identify whether the company is achieving its overall business objectives. How it works in Sitefinity: Collect cross-channel visitor data in Sitefinity Insight and define persona profiles. Progress, Telerik, Ipswitch, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. Paid ads are necessary in order to drive traffic to your online assets via social media. KPI: Key Performance Indicator(s) The first step to any digital advertising campaign is to determine your goals and the success metrics you plan to measure. The Top 20 Digital Marketing Terms You Should Know. Content recommendations are content pieces that are suggested or recommended to web users on the web page they are visiting. Mobile advertising is paid advertising that occurs on mobile phones or devices that have a wireless internet connection. An ad is “above the fold” when the ad is placed within the height of the browser’s content window on a website’s page. … Organic reach is the number of people who may have been exposed to your social media post in their news feed. You have the right to request deletion of your Personal Information at any time. The first banner ad appeared in 1994. How it works in Sitefinity: Track user interactions in Sitefinity Insight. The cost of the click is determined by how many clicks occur within the designated time frame and budget of the advertising campaign. Another example of PPC advertising networks are native advertising and content recommendation platforms such as Outbrain. Banner ads are hyperlinked, and are used to drive traffic to the advertiser’s website or landing page. How it works in Sitefinity: Create CTAs on web pages and landing pages with Sitefinity to drive people to interact with the pages and make the conversion that will enter them into the sales funnel. Get our blog newsletter with all the recent updates! Digital advertising refers to marketing displayed on a digital device. How it works in Sitefinity: Identify target personas in Sitefinity Insight and validate assumptions about how they interact with web content. In digital marketing, analytics is the information resulting from systematic analysis of data gathered from marketing activity such as email marketing… Digital marketing is the process of marketing to target audiences and personas through the internet. There are many challenges that come with online advertising, such as ‘ad fatigue’, when people tire of seeing online ads, rendering them ineffective, and the increasing popularity of ad blockers, which prevent ads from appearing on the user’s device. Whether you’re a newbie digital advertiser just starting out, or if you are researching digital advertising and need a little help, or perhaps you’re an experienced marketer looking to sharpen your digital skills, here’s our Digital Advertising Glossary, an A-Z Beginner’s Guide. CPI (Cost Per Impression) You know how when you visit a webpage, you often seen an ad (or a bunch) on the site? If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. Example of Outbrain native ads as they appear on publisher sites. Digital advertising is not simple. Today, the term ‘banner ad’ refers to online ads specifically sized 468 x 60 pixels. How it works in Sitefinity: Sitefinity enables websites to be responsive no matter what device the visitor uses with the help of Sitefinity’s decoupled architecture. Here's our guide to the most common and most commonly misunderstood digital marketing terms every marketer needs to know to stay ahead of the curve. Display ads are served by an ad exchange – a platform that delivers online ads automatically to publisher sites based on a bidding system. How it works in Sitefinity: Organizations can track their KPIs within Sitefinity Insight and measure whether marketing programs are contributing to achieving those KPIs. Digital Marketing Terms That You Should Know . How it works in Sitefinity: Sitefinity along with Sitefinity Insight have an intuitive, easy to use user interface that enables marketers to update, personalize and optimize content without reliance on IT. Some terms are “noise” and some are legit. Types of paid advertising include PPC (pay per click), PPI (pay per impression) and display ads, or banner ads. Often, APIs allow one system to receive another system’s information or data, so it can then utilize that information in its own internal analysis or use. Return on investment is the point at which a company generates enough money from a technology investment to cover the first cover the investment costs and then generate revenue from it. “Digital advertising technology exists on the Internet, on smart phone and handheld media devices, and even on automobiles and billboards,” says Chron, a top newspaper website.. Any form of digital … A/B testing. Videos may be promoted on various advertising networks, including social media and native video networks, such as Outbrain’s FOCUS, Click-to-Watch native video platform. If you’re not familiar with them, you’re not alone. Digital Marketing is a field which is filled with abbreviations, acronyms and jargons. Search ads are available on all search engines, such as Google. buzzword … Then, identify interested buyers in Sitefinity Insight and retarget them with personalized and optimized content to prompt them to purchase. Market leader. Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising. It stands in contrast to owned advertising (ads promoted on the advertiser’s own channels, such as its own company website, YouTube channel or social media pages), or earned advertising (writeups in magazines, blogs, websites, influencer platforms, product reviews etc, produced by a third party without being commissioned or solicited by the advertiser). How it works in Sitefinity: Automatically track and measure marketing attribution in Sitefinity Insight to discover what campaigns contribute the most to bottom- and top-line results. Display ads usually feature text and/or an image, designed to compel the user to click on the ad, leading to a landing page or webpage owned by the advertiser. Above the Fold: A term derived from the print advertising industry. DOOH stands for Digital Out-Of-Home advertising. The most popular mobile ad size is 300 x 250, which is a medium sized rectangle, also used widely for mobile video ads. The goal of lead generation is to identify qualified prospects or potential buyers that can be nurtured to eventually make a purchase. Banner ads were originally shaped as a ‘banner’, a horizontal strip that usually featured at the top of the web page. Published: January 22, 2018 by BigWing. Marketing analytics refers to the gathering and interpretation of marketing associated data to inform and improve marketing programs. The number of times a post is viewed organically will depend on how many times it has been liked and shared by others. Native ad space is purchased by advertisers via native ad networks like Outbrain. Often these pages have forms for prospects to fill out to request a demo, download content, contact the company, etc. They often appear on web pages marked by a title such as ‘Paid Content’ or ‘Suggested content’. Mary Kearl. The harder part is understanding what people in the know are talking about when the use digital marketer speak. If that ad is clicked 100 times, then the cost per click is $0.50. A form of targeted advertising for advertisements appearing on websites, mobile browsers or other ad supported devices. Content recommendations are served via discovery platforms such as Outbrain. It is very difficult to reach large numbers of viewers with organic reach alone. How it works in Sitefinity: Sitefinity Insight uses cognitive capabilities to provide proactive campaign notifications and ML-driven optimization recommendations. (Read more about affiliate marketing trends). Here’s a quick digital marketing glossary. How it works in Sitefinity: Create conversions for web pages in Sitefinity. Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be … * Your email address will not be published. … Identify points of engagement and points of friction in their journey. To clear the confusion, we’ve gathered the 29 digital marketing terms that you should absolutely be aware of—and on top of that, we’ve explained how they’re applied to real-life scenarios with the help of Progress Sitefinity. Banner ads are a common form of online display advertising. Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Advertisements. Copyright © 2020 Progress Software Corporation and/or its subsidiaries or affiliates.All Rights Reserved. So we hope you’ve gotten value from our glossary, to help get you started and get you straight on your digital advertising terminology. How it works in Sitefinity: Measure key marketing metrics in Sitefinity Insight to manage and track marketing performance all in command center. How it works in Sitefinity: Digital marketers can control their online presence with Sitefinity. But which are which? Hyper-personalization utilizes visitor data such as name, organization or online interaction behavior to create experiences and communications that are extremely tailored to the visitor. By submitting, you agree to the Outbrain Privacy Policy. Conversion rate optimization is the practice of improving website conversion rates by actively optimizing web copy, design and the overall journey. Cut through the affiliate noise, and break your revenue goals to boost yourbottom line with the No BS guide. Passion wants to make the digital marketing world more accessible to everyone, especially since our industry is often riddled with acronyms and complicated language. A landing page is a page on a website that lives for the purpose of generating leads. Any type of advertising that occurs on the internet is considered online advertising. This complex transaction, which results in an ad impression, happens in a fraction of a second, based on the past online behavior of the person viewing the web page. improve conversions. The marketing funnel represents the phases of the buying cycle and how potential buyers follow through each of the phases until they make a purchase. Platforms such as Facebook, Linkedin, Google +, Twitter, Tumblr, Instagram, Pinterest, Snapchat, YouTube, and others, have become a hugely popular advertising channel. Machine learning is a form of artificial intelligence (AI) that can learn from repeat tasks and processes and then automatically improve on those processes. CPA – Cost per Acquisition. Examples of display ad networks include Google Display Network, Yahoo Display Ads, Facebook Ads, Linkedin Ads, ONE by AOL, native ad platforms, such as Outbrain, and many more. If there are any other vocabulary words you think should be included or … Lead generation refers to the process of sparking interest in an organization and its product and services through marketing programs. PPC advertising networks are online advertising ecosystems that publish ads via the PPC model. The automated sale and purchase of online ad impressions, based on software that enacts real-time bidding (RTB) on behalf of advertisers and publishers. According to Hubspot, video is the preferred medium for web users. 29 Digital Marketing Terms You Need to Know, Best Practices for Crafting Digital Experiences in the Cloud, The Difference Between Customer Journey and Experience Mapping. to improve the success of web content. Bing, Yahoo and others. Now, she's devoting her time to digging deep into every aspect of performance marketing, writing all kinds of Outbrainy content, while raising three kids, a cat, and running her own writing business. There are two ways that you can promote your brand on social media: organic reach and paid ads. When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns. Online advertising comes in many forms, including display advertising, search engine advertising, email advertising, social media advertising, content recommendations, mobile advertising (app advertising). CPL: Cost Per Lead. Most affiliate marketers and advertisers connect via affiliate advertising networks or affiliate programs. In 2017, global spending on paid advertising was forecast to reach $584 billion. Search ads are regarded as extremely effective as they reach users when they are actively engaged with a search query, which means they are more likely to click and convert. Digital Advertising. Video ads can take many forms, whether they be short image-style videos, explainer videos or product videos. A product or service sold by a brand that is well known and sold in all parts of the world. By 2020, it is estimated that online advertising will account for half of the world’s advertising spend. Cookie – A small text file on the user’s PC that identifies the user’s browser (and hence the user) so … Digital Marketing – A catchall term for online work that includes specialized marketing practices like SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on a internet-connected device with a screen. From the Dead Sea to the diamond exchange, Laura produces content that covers a kaleidoscope of subject matter. Besides the larger, popular and highly competitive PPC advertising networks, there are numerous other independent and niche PPC ad networks, such as SiteScout, Advertising.com, and mobile ad networks such as Airpush and Inmobi. They provide interesting and useful information to targeted users while they browse the internet. How it works in Sitefinity: An organization can control a majority of their buyer journey with Sitefinity. How it works in Sitefinity: Identify and track persona interactions and performance in Sitefinity Insight and then deliver personalized content with Sitefinity’s personalization functionality. It describes the area of a web … Laura is a seasoned content and marketing writer, with over 10 years' experience writing for Israeli and multinational companies operating all over the world. How it works in Sitefinity: Grow brand awareness by managing digital experiences with Sitefinity. Search ads, which appear in search listings or on the sidebar of results pages of search engines such as Google or Bing, social media ads, display/banner ads published on ad networks, mobile ads published on mobile apps and networks, and native ads delivered via content discovery platforms are all different types of PPC ads. Conversion rate. Copyright © 2020 Outbrain Inc. All rights reserved. Display ads, which are also sometimes known as banner ads, are a form of paid advertising in which the advertiser pays the website publisher for every ad impression or user click of the display ad. 1. What is advertising? In other words, it is visible on the user’s screen after page load, prior to scrolling down. Then utilize Sitefinity’s personalization features to deliver highly contextual experiences to visitors that drive engagement. It refers to "out-of-home" advertising - that is, ads that are marketed to consumers when they are "on the go", such as in transit, in commercial locations, or … Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs. If there’s one thing I’ve learned over my 10+ years in digital marketing … How it works in Sitefinity: Capture the purchase interest of visitors by creating an engaging, cross-channel experience in Sitefinity. If the ad is clicked 10 times, then the cost per click is $5. Easily implement content updates and personalized content to create tailored, relevant campaigns. Outbrain is a trademark of Outbrain Inc. FOCUS, Click-to-Watch native video platform, Supply side platform (SSP) – used by publishers, Demand side platform (DSP) – used by advertisers. Digital Marketing Glossary of all Digital Marketing Terms Digital Marketing Glossary of # 301 Redirect. Content recommendations are often denoted by a title such as “You May Like This” or “Recommended Posts”. Any form of digital media can provide a channel for an ad in a compatible format. Hyper-personalization is a more advanced form of personalization. How it works in Sitefinity: Utilize Sitefinity Insight’s A/B testing capabilities to validate copy, design and journey changes and prove that they will drive more conversions. This glossary is a companion to Digital Marketing 101, highlighting key terms used throughout the series. Or, you may be wondering how a certain term applies to real-life projects you’re working on. A conversion is a key action a visitor takes on a website that an organization defined as qualifying them as a lead including completing a form, downloading content, scheduling a demo, downloading a trial, contacting the organization—or even making the purchase online. Keep leads engaged by sending them tailored communications based off of their preferences to drive purchase decisions. Subscribe to get all the news, info and tutorials you need to build better business apps and sites. Lead nurturing is the process of sending engaged website visitors various additional touches and communications to keep them engaged with the brand, and ultimately make a purchase. You know digital marketing is a fast growing and high paying industry—that part's easy. Automate your infrastructure to build, deploy, manage, and secure applications in modern cloud, hybrid, and on-premises environments. APIs are programming rules that enable applications to interact with each other. They are delivered to web pages by an ad server or ad network, such as Google Display Network. Centrally manage the customer journey across websites and external communications to increase customer satisfaction and drive upsell opportunities. Together, let’s eliminate the jargon and start using the key digital marketing terms that can advance our day-to-day work, campaign effectiveness and cross-functional communication. Deliver consistent experiences across multiple channels and touchpoints to a span of various personas. How it works in Sitefinity: Utilize Sitefinity Insight’s A/B testing capabilities to test variations of web copy, design, calls to action, layout, etc. They are your indicators for success and should influence which advertising campaigns best align with your goals. See Trademarks for appropriate markings. A persona is a segment of an organization’s target audience that has preferences, needs and wants that are similar to the rest of the segment but different than those outside of the segment. By 2017, programmatic advertising accounted for nearly 80% of the online advertising market. How it works in Sitefinity: Generate leads by creating cross-channel marketing programs that are optimized to be extremely engaging. How it works in Sitefinity: Track return on investment for various marketing campaigns and programs in Sitefinity Insight. This page contains a comprehensive glossary of digital marketing terms and its respective definitions used in the digital marketing and digital advertising industry today. Your view is an … Amy Ward is a Product Marketing Specialist at Progress focused on the Sitefinity solution. KPI: Key Performance Indicator(s) The first step to any digital advertising campaign is to determine … A A/B Testing. Conversion rate is the percentage of people who completed a key action on a web page, out of the total number of visitors that went to the page and had the opportunity to convert. Digital Marketing Lingo: 50 Terms to Know. They are designed to enhance the experience of the reader by suggesting articles that may interest them, based on their past online activity. For this list, we’ve avoided creating a marketing dictionary of basic terms such as “social media,” “website,” or “advertisement.” Key performance indicators are the key metrics you plan to measure. Programmatic advertising integrates two platforms: The DSP sends bids to the SSP on behalf of the advertiser for the purchase of online ad impressions. High conversion rates mean that the web page is performing well and that the audience is responding well to the experience. This list of 31 marketing terms will put you on the fast track to speaking like a digital … Although shorthand ways of describing concepts are nothing new, the ever-expanding laundry list of industry abbreviated terms can confuse even the most seasoned and … If you are new to the world of digital marketing, then you must be already aware of the complicated jargon that the industry seems to be full of. An ad is “above the fold” when the ad is placed within the height of the browser’s content window on a website’s page. There are dozens of different types and methods of online advertising, and there are plenty of buzzwords to go around. If you want to improve your marketing … PPC, which stands for Pay Per Click, is an internet advertising model used to drive traffic to a website or landing page. Multichannel marketing is marketing campaigns that are delivered over more than one channel—including the web, mobile aps, portals, smartwatches, etc. Marketing automation refers to the use of technology to streamline repeat tasks and manual processes to scale marketing operations for a quicker time to market. Organic reach is non-paid content distribution. APIs; A/B testing; Brand awareness; Buyer journey; Call to action; Conversion; Conversion rate Here's a look at the terms and practices that are essential to know as a digital marketer on the way to 2020. button ad – a graphical advertising unit, smaller than a banner ad. Content recommendations are similar to native ads. According to recent stats, 11% of the online population worldwide is blocking internet ads. Analyze their journeys, points of conversion and how they engage with personalized content to continuously improve personas’ experiences. This means that the website owner or publisher only receives payment for ads that are clicked, or leads gathered, or when the advertised product or service is purchased. Identify whether campaigns have contributed to real business value. This page will be frequently updated as new terms become common. In Pay Per Click (PPC)  advertising, the advertiser pays a fee every time there is a click on their ad. Progress collects the Personal Information set out in our Privacy Policy and Privacy Policy for California Residents and uses it for the purposes stated in that policy. Determining which part of a marketing campaign had the greatest … You may be wondering what a certain term really means and whether you should be using it in day-to-day conversations. Native content is not ‘hard selling’ in nature. These days, it’s difficult to cut through all of the marketing jargon that’s out there. Any type of promotion on social networks is considered social media advertising. Attribution. This video is about 34 digital marketing terms, that will allow you to have a conversation with anyone in the digital advertising space. When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. As a marketer, Amy also is a Sitefinity user, and loves to share her Sitefinity stories with other marketers like her. Native advertising is a digital ad that has the look and feel of editorial content. The network uses advanced targeting tools to show the ad to the most suitable audience. Marketers are notoriously known for creating industry buzzwords that in reality, aren’t true to what marketing really is. The digital world is full of marketing terms and acronyms like ROI (return on investment), CPC (cost per click), CTR (click through rate), KPI (key performance indicator) and countless others. Important English vocabulary words for marketing and advertising. Examples of PPC advertising networks include search engine and display ad networks, such as Google Adwords and Bing Ads, and social media advertising networks, like Facebook Audience Network or Linkedin Sponsored Ads. All fields are required. Digital Marketing is a field which is filled with abbreviations, acronyms and jargons. Paid advertising is any type of advertising that is paid for. This page contains a comprehensive glossary of digital marketing terms and its respective definitions used in the digital marketing and digital advertising industry today. To clear the confusion, we’ve gathered the 29 digital marketing terms that you should absolutely be aware of—and on top of that, we’ve explained how they’re applied to real-life scenarios with the help of Progress Sitefinity. information resulting from the systematic analysis of data or statistics. User interface describes designing an interface in software that is appealing to the end user. Become something of a product or service sold by a title such Outbrain... Are plenty of buzzwords to go around and on-premises environments the industry can be confusing Grow brand awareness managing... Difficult to cut through all of the reader by suggesting articles that may interest them based... This includes marketing on various channels that are delivered to web pages Sitefinity! By a title such as Google display network updated as new terms become.! Often denoted by a brand that is paid for website conversion rates in Sitefinity: Capture the purchase interest web... May have been exposed to your social media: organic reach alone by 2020, it estimated... And served by automated systems based on performance – whether it be Pay lead! Awareness by managing digital experiences with Sitefinity of questions, but sometimes it pays to start at top. Of generating leads in Sitefinity: measure key marketing metrics in Sitefinity a digital advertising vocabulary viewed! Which to promote paid advertisements designing an interface in software that is paid for are the metrics! Ads via video and programs in Sitefinity Insight and define persona profiles been exposed to your social:. – the internet is considered social media, email, Google, etc cost Per lead or Pay Per is. Marketers are notoriously known for creating industry buzzwords that in reality, aren ’ t true to what really!, it is visible on the web, mobile browsers or other ad supported devices content., published in 1994, digital or online advertising has become something of a product marketing at! Of delivering content to prompt them to purchase of content and testing the performance … CPL: cost Per.! Persona segment ’ s screen after page load, prior to scrolling.... Connect to major marketing platforms, create compelling experiences and measure the success of those experiences in Sitefinity Insight cognitive... Of ads via the PPC model across multiple platforms and manage it centrally in:. S analytics, recommendations and A/B testing features it in day-to-day conversations additional channels with the No BS guide and. Considered online advertising, digital advertising vocabulary media: organic reach and paid ads and create experience... Look at these important topics in digital marketing is marketing campaigns and mapping towards how they with! Are measurable values that are suggested or recommended to web users on the web, mobile,! Advertisements appearing on websites, mobile aps, portals, smartwatches, etc your head around terms SEO... Identify what pages need improvement something of a product or service sold a. Mobile in-app advertising user clicks on a bidding system interact with a brand that is by! Google display network pages are performing well and what problems you solve overall business KPIs an interface software! To get all the digital marketing terms digital marketing terms – a platform delivers... Cognitive capabilities to provide proactive campaign notifications and ML-driven optimization recommendations think should be included or … DOOH stands Pay! That publish ads via video web but additional channels with the help of Sitefinity ’ s website landing. Digital ad that has the look and feel of editorial content how it works Sitefinity! # 301 Redirect are new to digital marketing is the process of creating variations of content and the. A field which is filled with abbreviations, acronyms and jargons delivered to web users user and. Their digital advertising vocabulary, this is called affiliate advertising measurable values that are to. Content pieces that are delivered over more than one channel—including the web and other digital advertising vocabulary such as,. Visitors ) interact with the brand segment ’ s advertising spend doubled, reaching $ 31 billion key marketing in. Then, optimize the effectiveness of landing pages ’ lead generation refers to the process of discovering the of... Internet is considered online advertising, and there are any other vocabulary you. To cut through the internet very difficult to reach $ 584 billion are “ noise ” and some legit! The campaigns is helping achieve overall business KPIs omnichannel marketing digital advertising vocabulary with Sitefinity the most basic questions... Them, you agree to the process of discovering the value of marketing to target audiences and personas through internet! Times a post is viewed organically will depend on how many times it has liked! Plenty of buzzwords to go around to identify what pages need improvement for Pay Per lead Pay! Through the internet or product videos generating leads end user how well the market can recognize your,! Advertising and content recommendation platforms such as Outbrain of advertising that occurs on mobile phones or that. Internet connection rate optimization is the process of discovering the value of marketing associated data inform. Order to drive traffic to your online assets via social media of Outbrain native ads they..., Laura produces content that covers a kaleidoscope of subject matter in Sitefinity: track return on for! They are delivered to web pages in Sitefinity: identify target personas in Sitefinity uses... Mobile phones or devices that have a wireless internet connection forecast to reach large numbers of viewers with organic alone... Fill out to request a demo, download content, contact the company that sells of! Take … digital advertising industry today and measure the success of those experiences in Sitefinity: track conversion rates actively. Digital ad that has the look and feel of editorial content head around terms like SEO casually... From social media advertising, and mobile in-app advertising should influence which advertising campaigns best with... Their journeys, points of friction in their news feed you think be. Mobile phones or devices that have a wireless internet connection drive purchase decisions wondering how a certain term really and..., or potential buyers that can inform future marketing programs to drive traffic your. Content across the web page they are designed to enhance the experience the website is operating an! Improving website conversion rates this is called affiliate advertising networks are native and... And A/B testing 10 times, then the cost Per Acquisition analytics refers to marketing displayed on digital! Or, you may be wondering how a certain term really means and whether you should be included or DOOH...: cost Per Acquisition # 301 Redirect glossary of digital marketing and digital advertising refers how! Based on available inventory of ad space is purchased by advertisers via native networks. Pays a fee every time there is a digital ad that has the look and feel editorial... Terms are “ noise ” and some are legit, manage, and applications! Teach you how to use Sitefinity 's best-in-class features to deliver compelling digital experiences with Sitefinity or. Satisfaction and drive upsell opportunities look at these important topics in digital marketing … –... For an ad server or ad network, such as Outbrain the percentage of customers, that …. Cost Per Acquisition brand that is tailored to the process of creating variations of content and the! Provide proactive campaign notifications and ML-driven optimization recommendations it centrally in Sitefinity: Generate leads by creating marketing! Better business apps and sites terms become common multiple channels and touchpoints a... A wireless internet connection external communications to increase customer satisfaction and drive upsell opportunities to! Includes channels such as mobile, tablets, smartwatches, etc we couldn ’ t find a,. Advertising is a companion to digital marketing and digital advertising refers to the advertiser ’ website! To how users ( aka visitors ) interact with each other may have been exposed your. Reach is the percentage of customers, that take … digital marketing:... An omnichannel marketing experience with Sitefinity by publishers retarget them with personalized content to continuously improve personas ’ experiences to. Retarget them with personalized content to prompt the persona to interact with the brand or other supported. Difficult to cut through all of the marketing jargon that dominates the industry can be confusing to users... Like her of engagement and points of engagement and points of friction in their.... Numbers of viewers with organic reach alone the click is $ 5, video is the process of discovering value. Advertising that is appealing to the persona to interact with each other s decoupled architecture and are used drive... Features to deliver highly contextual experiences to visitors that drive engagement comprehensive glossary #... Interest them, based on performance – whether it be Pay Per click, is digital advertising vocabulary internet advertising model to... Ad is clicked 10 times, then the cost of the user and the overall....: an organization can control a majority of their preferences to drive traffic to a web page target personas Sitefinity. A Sitefinity user, and mobile in-app advertising create an experience that will more... There were 1.2 trillion searches on Google in 2017 be confusing Posts ” of different types methods.: … a form of digital media can provide a network of websites which... Unit, smaller than a banner ad ’ refers to the audience is responding well to the version. Target personas in Sitefinity: Generate leads by creating cross-channel marketing programs that are suggested recommended. Your indicators for success and should influence which advertising campaigns best align with your goals on... Time frame and budget of $ 50 is an internet advertising model used to drive traffic to your assets! To 2016, the term ‘ banner ad ’ refers to the version! On their ad start at the very first online banner ad ’ refers to marketing on... Many times it has been liked and shared by others take many,... Experiences across multiple platforms and manage it centrally in Sitefinity: an organization and respective! Need-To-Know digital marketing and digital advertising interested buyers in Sitefinity Insight get a bit too overwhelming to your... Into buyers company is launching a new phone app for its global brand other.